To mark Pride Month 2019, Instagram is adding a brand new rainbow color ring for Stories which include a Pride-related hashtag.

Spotted by reverse engineering expert Jane Manchun Wong, the new option, as noted, will be activated by relevant hashtags, turning your Stories activation border in a multi-colored circle, as opposed to the generic Instagram color tone one. Stories can even appear with a green color ring once shared with close friends only (also visible within the second screenshot above).


The feature is likely one of several Instagram will roll out for Pride Month. Last year, Instagram added a new rainbow background in Stories type mode, rainbow versions of mention, hashtag and location stickers, and a rainbow heart to be used in Instagram Live.


The new Stories ring hasn’t formally been announced yet, therefore it may be a part of a bigger feature release coming this week.

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Promote Your Service and Product through Instagram

Instagram has become more popular thanks to the number of users who enjoy adjusting their photos with filters and special effects before sharing them with followers and friends. Businesses also saw the potential of this social media website as a way to promote their products and services and gain a large following. People love being visually stimulated, so posting photos of your products and staff will allow you to connect with them and build strong relationships and brand loyalty. 

What sets Instagram apart from other platforms is its unique editing features and the immediate effect it brings. Businesses are taking advantage of this platform to further interact with their client base. For them, Instagram gives them a practical means to market their services and products while getting immediate feedback from their customers. 

They can also automatically set their posts to be distributed to other social media sites such as Twitter and Facebook. These integrated features can help them save a lot of time and effort as they no longer need to visit each of these websites to post their updates. How can you become famous on Instagram and use your popularity to market your business? 

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