BBC unveils individualized Instagram documentary

New BBC documentary concerning Instagram is instantly customized to the preferences and mood of the viewer.


The BBC has launched a brand new individualized documentary concerning Instagram, referred to as Instagramification, which automatically adapts the main focus and content of the production based on the viewer’s mood and preferences.
It begins by asking you a couple of questions – together with whether you want to be amused or informed; whether you care regarding celebrity culture – and then the different sections of the program are pieced along and seamlessly streamed to make the whole production.


The personalization of Instagramification has been created by BBC research and Development. It says: “Each viewer experiences the documentary based on a mix of their mood, personal preferences and the decisions they make, seeing a rather different version of the story assembled only for them – even with different presenters based on how you answered the queries.”


The customization of the production is created possible through object-based media, which intelligently adapts itself around your preferences. BBC research and Development believes this might be employed in the longer term to change BBC programs “to build themselves around what the BBC knows regarding the person watching.”